DWC at New Holland’s Booth

Project

Agrishow Trade Show, Riberao Preto, Brazil, 2011

Project Team

Euroatlantica, Lumiartecnia Internacional

Client

New Holland

Overview

At the largest agricultural trade show in the world, the indoor New Holland pavilion showcases their products with a brand themed digital water curtain that prints agriculture graphics and logos. The visitors stop by and interact with the water curtain while having fun with the customized for the show application.